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Frontline Mobility Edge
Frontline Mobility Edge takes a look at mobility in the enterprise, focusing on workforce devices, business applications, and the technology behind them.
Frontline Mobility Edge
The State of Enterprise MDM/UEM in 2026 (feat. Dipesh Hinduja, Stratix Corporation)
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Brett Cooper sits down with Dipesh Hinduja, Senior Director of Mobile Solutions at Stratix Corporation, to break down the state of enterprise mobile device management in 2026.
Stratix is the largest pure-mobility managed services provider in the country, managing millions of devices across their Mobile Operations Center, and they've partnered with BlueFletch for over 15 years.
They cover how frontline device management differs from knowledge worker endpoints, why security models built for corporate laptops are finally reaching shared-device environments, and the real operational burden most companies underestimate when deploying an MDM at scale (including those 2 AM change windows nobody wants to own).
Other topics include mixed-fleet vs. single-OEM strategies, Samsung's foldable play for field workers, whether BYOD is dead for frontline teams, whether MDM is truly a commodity, and how Stratix guides enterprise customers through tiered MDM selection, from OEM-specific tools like Knox Configure up through full enterprise platforms like Omnissa, SOTI, and Intune.
Welcome And Guest Introductions
SPEAKER_01I'm Brett Cooper and this is the Frontline Mobility Edge, where we discuss the latest in mobile device technologies and how they're shaping the frontline landscape business. Thank you for joining us. Let's get started. Welcome to this episode of the Frontline Mobility Edge. I'm Brett Cooper, joined by DePesh and Duja. Dice pronouncer right? Depeche and Duja. Got perfect. Yeah, after like 10 years, I finally got everybody's name right. So uh DePesh works as a senior director of mobile solutions at Stratix Corporation. Stratux is a partner of Blue Fletch. We've been working together with you guys for I think I think it's 15 years now. Um I've probably DePesh, I've probably known you for 10 years now, I think. We think about it as a pretty long time. But you know, for um when I think about companies that manage and run MDMs, I think about Stratic's mainly because they have this what's called their their mock, their mobile operations center, which is um when you think about places like the NASA room, you guys sort of have this room where it's it's it's a a bunch of people at desks with large monitors managing, I'm gonna call them millions of devices across your customers. Um you have a a heavy hand in helping guide a lot of the selection around the tooling devices and other pieces that go into what your customers deploy and um Stratus is helping support for it. So um I I guess you know that's that's sort of my my purview, is like you know, walking the office with you, just seeing all this. But can you give me a little more like what Stratix does? I know you guys do a lot more than that. And uh, you know, if you had to give the the 30-second pitch for Stratics and then maybe what what you do in there day-to-day.
SPEAKER_00Yeah,
What Stratix Actually Does
SPEAKER_00absolutely. So Stratix is a pure mobility-focused managed services provider. We're the largest pure mobility uh focused provider in the country, as far as we were, maybe even the world. Um, we just we're focused on the full lifecycle of what it means to take mobile devices and help them be productive in a revenue-generating or mission critical environment. So whether that is like how do you pick the right mobility solutions for your environment, for your problems, for your next grand idea, to how do you procure it, how do you configure and deploy it. But then once it's out there, also how do you manage the device, the platforms associated with them, and the end user expectations, the cost around it, all of those sorts of things that have to be happening from not only day one, day two, but all the way through the end of that device's life. And then at the end of the life, of course, we want to help our customers regain as much value from those devices as possible. And that could mean monetary, it could mean uh social good, or various other ways of saying getting the value out of their devices so they could continue on with their business or with their mission.
SPEAKER_01Yeah, I used to describe it as cradle to the grave, and I think one of your guys is like, it's all it's cradle to the recycling center, which is pretty true. Yeah, you guys definitely do a lot of the taking aged equipment and either refurbing it and helping your clients resell it or getting it to where it's decomposed into recycling. So it's a lot of a lot of interesting things there, not just the software, the hardware side, and everything else and getting along the way.
MDM Vs EMM Vs UEM
SPEAKER_01So the reason I want to have DePesh on today is wanted to get his insight into the state of enterprise MDM and UEM in 2026. And I've always called it MDM. I think the new terminology is UEM. Is that how you refer to it, or do you still use the the old terminology?
SPEAKER_00I tend to go back and forth between MDM and EMM. The whole UEM thing took it a step too far for my uh well, for for my focus really, but also for my knowledge of what it really does. So I'm in the MDM EMM space.
SPEAKER_01And it's mobile device management, enterprise endpoint management, and then unified endpoint management is how people describe the third one. So a lot of people use UEM as the sort of the roll-up of the other ones. But yeah, MDM is what I call it still. So if you hear me use MDM or EMM or UEM, they're all interchangeable. I think for the frontline users, though, there's a difference between what you guys do around mobile devices versus thinking about endpoints of laptops and uh PCs and those types of things. I know you guys do a little bit of that, but like the you know, when you think about a enterprise managing all of its endpoints versus mobility, especially for frontline users, what are the key differences you see there or the things you guys focus on and help with?
SPEAKER_00Yeah, absolutely. So I mean, like when we talk about frontline, we do definitely talk about the end user, uh, the productive worker experience. When we start talking about UEM, you know, introducing knowledge workers, but UEM also introduces IoT and other elements of it. That's kind of where it goes beyond the frontline worker experience. So when we focus on that frontline worker, and that's why we come talking about MDM and EMM a lot more. Now, we do think that they are different because when you start talking about IoT, you start talking about uh unattended low data, et cetera. When you start talking about the knowledge worker, you start talking about access to various um uh random systems at random times, enabling them to do different things, different authentication methods. So for the frontline worker in particular, it is different. Now, I am seeing a lot of what the security model around the knowledge worker has been for you know a good five to ten years is coming to the frontline worker. I do think things like uh two-factor authentication and uh proximity or um context to where security is going to come to that frontline worker, whereas the knowledge worker has had it for a good amount of time now. It's not quite there, so it is different, uh, but it's coming.
SPEAKER_01Yeah, I know for us, like Blue Fletch focuses a lot on the login and security pieces. And I think the the biggest difference for frontline is the I'm gonna call the shared device paradigm of you know, as a uh knowledge worker, you're typically assigned your iPhone or your your CMSung phone or your Pixel, you're assigned your laptop, um, and you have those, those are yours to carry, whereas a frontline worker will grab a device off the rack uh you know, when they come in for their shift at the hospital, use it during the first half of the shift, put it back, and grab a different device the second half. So I think that's a a much different security paradigm that we end up having to deal with, that shared workforce, which a lot of the MDMs have um started to build some more of that. I know um a lot of the capabilities BluePlutch provides worked with Stratics on a lot of projects around these, is really specific to what um what DePesh is calling out there. The next question is sort of along the lines of those different device types.
Standardize Fleets Or Mix Tools
SPEAKER_01So I know um you guys do a lot of work with Apple devices and also with uh the Android, and there's like printers and displays and kiosks and those types of things. When you think about companies, how I guess how do you guide them on like the ecosystem of it'd be great if everybody was all zebra and you know just use their entire ecosystem versus like mixing their fleets? Like, how do you think about that versus the you know balancing the right tools for the right jobs? And I I know you have to play Switzerland because you work with you know probably 50 different vendors every single day, but like what's your thoughts around how to guide clients from that aspect?
SPEAKER_00Yeah, absolutely. You're right. We do have to uh we do support all the major OEMs. We do understand their strengths, but there is a reality to what it means to support these different OSs, especially again in revenue critical or mission critical kind of um situations. So what we're trying to encourage our customers to think about it is sort of their natural support environments for those things. So take it like if you're in a retail store, all the equipment in that retail store is probably going to need to be supported by the same teams, by the same uh same ways of calling into the help desk or whatever it may be, the same people coming out and doing the replacements of the equipment. So with that in mind, it makes sense to have as uniform an environment as you can within that retail store. But maybe your trucks or your distribution center or your uh corporate offices, it doesn't have to necessarily be the diff the same. You could pick the best tool for those different use cases. Now, in a lot of them, it does end up being the same because you do want to consolidate that support infrastructure as much as possible. But there is some natural ways of working that could be explored there to say, here's where we're gonna say the best tool for the best job for the job. Uh so yeah, I think there are still definitely lots of different OSs that come through there as well, especially when you have emerging technologies, which we always want our customers to be exploring the next way of doing something that they may already do or adding some new functionality that they may not have already. IoT is a good example of that. Uh, you know, a lot of these IoT pieces of equipment are bringing in things like MQTT into the infrastructure. And that is it's definitely the way that the IoT needs to work, but it's also being seen in some ways of like, hey, maybe if we switch the way that we operate with our other devices onto this, it might be the uh it might be advantageous, it might meet our needs in a different but yet equally effective way. So we're we're looking at that um, you know, the bringing in multiple OSs could add those kinds of unexpected advantages.
SPEAKER_01Yeah, I guess from the standpoint of the MDM or EMM, and I'll I'll pick on Omnesda, or not pick on Omnesda, uh I feel like Omnesa did a really good job early on of supporting Windows, iOS, and Android all the same time, and then pulled in printers. And one of the first, I think one of the first EMDMs and EMM companies that that did a solid job of doing that. Um I think it's becoming a lot more common across the different EMM providers. Do you see a lot of people with mixed MDMs where they'll have, you know, for their Apple devices, they'll use JAMF, and then for everything else, they'll use uh Intune or uh AirWatch or Sodi.
SPEAKER_00Yeah, I mean uh I would have said two years ago, even three years ago, no, it's starting to consolidate. The UEM is becoming real. Uh these days, I've been seeing more and more people are separating them out, going for a lot of the right tool. And again, I think IoT is driving some of that, picking the tools that support IoT differently than they support iOS versus supporting Android Enterprise. Uh and then again, as you were mentioning, in tune being so prevalent in the Windows space, you might end up with um a retailer or a distribution center or a hospital even saying we do need to use the best tool for our Windows to get those as Windows laptops to get those as secure and as well configured as possible. But we know that it's gonna be different for all of our Android enterprise devices that are in the environment. And we know it's gonna be different yet for all of our sensors or our printers. So they're gonna pick the right tools. It would be nice if they all came down to uh a singular platform, but I do think that there is more and more uh picking the right platform to manage the right
Apple Business Enters MDM
SPEAKER_00tools.
SPEAKER_01Aaron Powell Along the lines of the the Apple side of the house, I know Apple announced correct me wrongs, Apple Business is their new this is Q2, Q226. So they announced this uh uh a little bit ago, but I think it's more of their play to compete with Google with the device management space. What's what's your readout on that? Maybe you can give a description of what it is and how you view it and your readout of where that's going to go in the next few years.
SPEAKER_00So Apple Business is the evolution of Apple Business Manager. Uh I think about a year ago, they had introduced a bare bones MDM platform, uh, Apple Essentials, which there was a fee to take advantage of. They've now rolled that into Apple Business and stripped the fee, so it's now free, and they've added additional functionality. So now not only does it do your automated device enrollment, formerly DEP, now ADE, it does your volume purchase program for apps, but it also does some very basic MDM capabilities. And I do believe that Apple themselves so calls it MDM, uh, as well as it incorporates the ability to manage your business's presence in the Apple services. So, for instance, if you have a business that's listed in Apple Maps and you want to go there and adjust the description of it, the Apple business platform is where you would register and do things like that going forward. So, with all of those things coming together, it's very interesting to see that will that attract some of the smaller businesses to actually use these MDM platforms because now they're free, they're part of the ecosystem. But also on the flip side of that, is Google gonna take the same track? Are they gonna now offer their workspace or other equivalents for a free uh as a free offering? We've seen Samsung do that in some cases with their Nox Manage and their Nox um, oh, they had a Nox Manage Lite kind of version. I forgot the title of it. Uh now is Google gonna do that? Is Microsoft gonna do that now that Apple has done that, sort of to go after that SMB market? Uh so I do find that very interesting right now.
SPEAKER_01Yeah, it's it's yet to be seen, but I think Apple will um continue to make great hardware, which definitely attracts people to it. I uh on that line, I one of the things just I I was thinking about the evolution when I was prepping for this discussion of devices. I remember in 2009, there was a CIO we met with who was like uh that was a Windows CE day. He he he told us, I'll never go with Apple, it's too new, nobody'll ever want that. And I think three years later, like their entire company had iOS devices in the hands of all their employees. Um and then I specifically remember a conversation in 2011 with another somebody else that's like we we suggested they look at Android, and the guy's like, Android, secure, like insecure, like cheat uh Chinese operating system. And I'm
Android Enterprise Versus iOS
SPEAKER_01it was I I bit my tongue. But you know, I think like five years later, you know, Android had a huge portion of market share. So I think it sort of evolved from Windows CE to iOS became very predominant, and then you had uh Android come in on top of that for certain use cases. But you know, his for the the frontline use case, has Android become the de facto? Are you still seeing that? Or is there still a lot of people looking at iOS for certain situations?
SPEAKER_00Yeah, again, I think I have to be very careful in where I'm going here, but I do think it like if you take certain industries, they are tending to move as verticals or as industries together and what the de facto is. So when you say frontline and retail, uh yes, I do think that there's a lot of Android enterprise momentum right now. Uh there, with the exception of some few very specialized use cases, maybe for like manager devices or maybe some kiosk kind of use cases, uh, the Android enterprise has taken over the associate mobility uh use case in large part. Uh so I do see that. Now, there are places like in hospitals and healthcare where Android's making inroads, but iOS is still dominant with a lot of the um clinicians, um nurses working with patients directly, etc., doctors. And that's again, well, not again, that's a lot to do with their choice and comfort with the platform. So we are seeing personal preferences driving what that industry is going to choose for their employees. Now, that kind of mentality of like, oh, well, we're gonna choose iOS because everybody's so comfortable with it, that is something I'm starting to see wane as well. More and more people are saying, well, iOS and Android are so similar that I can pit an Android enterprise device in front of my doctor, and he's not gonna like totally just throw it away. The hardware's uh just as sleek as an iOS or Apple device is, and the experience is just as uh as intuitive as an Apple device is. So it really has started to leave that the can the end user's preference driving what the business picks for that industry, but it's not fully there yet, so we still do see Apple um dominate some industries.
SPEAKER_01Good call
OEM Ecosystems And Device Choices
SPEAKER_01out. And in the Android space, I know Zebra in North America has historically been the leader. How would you describe the rest of the field of players? I know that there's DataLogic, Samsung, uh, Spectrolink, Honeywell, and a couple other ones that are that are out there. Do you see a shift in people looking at different form factors and for different types of jobs or even mixing fleets within their organizations?
SPEAKER_00Industry-specific choices of their OEMs. Uh, when it comes to health, okay, we do see a good amount of spectral link. Um not sure what's really driven that. I wasn't there when that happened, but we do see a lot. We're working with a lot of healthcare customers right now. Uh, but then then and then retail, we see a lot of zebra. In um manufacturing, we tend to see a lot of honey well. So these guys still do have their large pockets that are um, you know, so prevalent. As time goes on, I I do think it's going to become the better known brands that are going to survive, the ones that are probably more closely aligned with Google and how Google is going to then push out things and stay in step with that. Those are likely to be the ones that win long term. But then that brings the question of Google itself as an OEM in there and the Pixel brand that they have. Uh, we are seeing Pixel make inroads in a lot of places uh where rugged used to be the fairly normal choice, mainly because even consumer devices are becoming uh much more durable with the material choices and the construction methodologies that are available today, as well as the battery life that is no longer a question that I used to need to be able to replace my battery so I can make it through a day. Now it's just my battery lasts a day or more. Uh so that is creating like a lot of choice right now for um customers looking for OEMs. It is going to come down to OE uh to ecosystems that those OEMs provide, though. I still see Zebra as having a very strong ecosystem of printers, of charging docs, of software to go with it, that is making some of them stand out as more compelling than others. Uh, and and I think Google's recognized that. They're really trying to build up their ecosystem as well. But then when you switch off to the form factor topic as well, I do see that the OEMs that, again, thinking ecosystems here, uh, the OEMs that offer more form factors are getting more traction. Uh the ones that are just sticking with the uh single device that is gonna it's not getting as much traction as they would want. I haven't seen it go though to the level of like the foldables and all those things being a reason to switch. I know when we talk with Samsung, they do believe that they've got a good strategy there, introducing the foldables, introducing the new ways of working with the those screens. And it is a compelling story, but we're not seeing it materialize just yet. Um, so it's it's very interesting to see how that, you know, Samsung's got a great ecosystem, Zebra's got a great ecosystem. They both have got their different form factors that add value to their ecosystems. Which one's gonna win out, which one's actually gonna draw customers to them? I think we're still in a kind of a wait and see there.
SPEAKER_01Yeah, I'll be interested in the foldable use case. I I didn't even think about that, but I've I've played with those, I I love it, but I'm trying to think of the guy in the the warehouse if that'll ever be a use case. But but then there are certain warehouses I know where they're they have uh you know tab tab cover pros like the larger tablets or the zebra uh ET40s, or the larger format devices for people that are in the warehouse. So uh it does make sense, as you said that, why that might be something we see in the near future.
SPEAKER_00Foldable is a good answer for them. Field workers have high breakage work uh rates, you know, the the guy who's doing pest control in your house or the person going out to service the HVAC on a building, etc. Foldable with a, you know, build that could expand out may be the better option for them than a cellular phone plus a tablet. So I I'm very interested to see if they buy into that as well. Because obviously right now they are at a premium, but if it's saving you the cost of two devices, maybe it's worth it.
Foldables And BYOD Shift
SPEAKER_01On the the cellular or even like field service, what's your thoughts on BYOED? I thought for a while there there are a lot of companies like, oh, just have employees bring their own device and do this. And I feel like it's sort of swung back the opposite way where everybody's assigning devices. Is BYD dead for the front line?
SPEAKER_00They may have been running things on the devices that did not present well for their brands, etc. And then for the ones who actually were uh like full-time employees, they found that they a lot of times they actually had to pay like stipends or pay for the cell phone bills, et cetera, to say, hey, you're using your own device to do the the enterprise job, the the job of the company, so you deserve a little bit of compensation for that on your data plans, et cetera. Uh and the economics of it, excuse me, the economics of it are turning around to the point where data plans are haven't grown in cost as much as other things in the world. Cellular devices haven't grown in cost, and in some cases have actually come down in cost to get an appropriate level of quality for their cellular devices. It may actually be economically more feasible for these companies to have corporately owned, but maybe personally enabled devices, uh, so that BYO is becoming less attractive to them. We are seeing it, uh More and more have just made the switch with okay, if you've got BYO, that we're gonna let you keep it for now until you ask, but new employees are getting devices given to
Is MDM Becoming A Commodity
SPEAKER_00the school.
SPEAKER_01Um the next question I had for you was around, and I remember it was probably like a decade ago. One of the um analysts from Gardner said MDM was a race to the bottom, which I I think it's never gone to the bottom of the continued to level out and add up in its skills. But um, you know, there and then yeah, I've heard people say recently MDM is a commodity. What are your thoughts on this? Is that true or false? You know, will MDM ever become a commodity, especially with Google and Apple trying to get into it?
SPEAKER_00Google and Apple, I think, are taking it towards the commodity thing where uh in the sense that everybody has to have it, it's no longer an option. Even the SMB space, right, is gonna have to have an MDM. But in terms of like the larger customers out there, the enterprise-style customers, a company like Stratix, we have an incentive to say, you guys don't have to worry about the MDM. We're going to take care of that for you. So from your business perspective, let just trust us, we're gonna do it. It's a we do want it to be a commodity in their eyes because that uh enables us to then say, okay, now that we know you, what you're trying to achieve with your business and your business um outcomes that you're you've got, the problems you're facing, and the ways of managing everything, let us pick the right platform for you. And there is a right platform for you. We have lots of different considerations when we do pick a platform for a customer, such as the organization structure, the change management philosophy, the culture of how that customer uh supports those devices, supports their end users. So I don't think that it is just I I have uh XML code that I'm pushing out to a device. That's not it. It's everything else around it. Like a good example is Omnissa has got uh these extra layers of authentication required when you do something like push out a large change. And for a security conscious company or a company that cannot have downtime, that may be a good feature that drives a little bit of extra value. It has nothing to do with actual MDM, but has everything to do with how you manage large fleets of devices that differentiates. So yeah, I do believe MDM is the same between everybody, and SMB is gonna get it, and everybody needs it. So it's a commodity in that sense. But the different providers are truly different, and there is a reason to pick one over the other.
SPEAKER_01That's a good way to frame it. Um the I'm gonna describe this as the operational burden that happens for managing
The Hidden Work Of MDM Ops
SPEAKER_01these things. I feel like there's a lot of things where I remember that that you just put an MDM and manage your devices, how hard can it be? Like there are a lot of pieces that go into this. And I know back to your point of like the Stratics Mobile Operations Operations Center, you guys have a lot of different aspects you manage, even the one you just said around the, you know, you push large chains, you want to have authentication around it. Like what are if you had to like pick, like here's the four or five like management burdens that people overlook or don't think about when they're picking an MDM or deploying one.
SPEAKER_00Yeah, absolutely. So I mean, sticking to the MDM area, first off, I mean, like there's definitely a lot more tweaking that has to happen in large MDM deployments than customers realize, right? It is not just I've set it, it's set until the next time there's a big change. It is constantly watching, making sure there is no alerts, nothing's failing, that things are happening as they're supposed to, even if there is no changes in the environment. Because if your devices are actually getting used, guess what? Has it actually is it checking in? Is the battery charged? Has it broken and you don't under don't know it? Or has a new security threat been uh iss entered into your environment and you haven't paid attention enough to actually capture that? So the day-to-day feeding of a platform, any management platform, but MDM in particular with frontline workers and exposed devices is a very overlooked element. The other element that, you know, I find uh is quite a um a good selling point, I guess, for us is customers don't want to do the 2 a.m. change windows. Uh, even if they've got teams of it, like the 2 a.m. change windows are not fun when you've got two or three guys looking after 10,000 devices. They have to test everything ahead of time. Uh, make sure the change works as appropriate. And please do test a change before you deploy it, because these things can take your mobile devices down. Uh, and then doing it at 2 a.m., being up and actually being ready to support at 6 a.m. when your frontline workers are opening the store and everything has only half of it's gone through and all that sort of um, you know, making sure that it did what it was supposed to do. I think that's another very overlooked element there. So I will go with, you know, testing your change, planning and testing your changes, implementing the changes out of business hours, and then being ready to support those changes after they have been deployed with not only with MDM players, but also with help desk and and let's say other devices ready to go if needed. So those are some of the big ones that I see. Yeah. And then I'll I'll talk about the upgrades a little bit, but it comes down to the same kind of like be ready to test kind of things.
SPEAKER_01I like the uh I look forward to Elizabeth and your marketing team having the uh tired of working at 2 a.m. Call Stratics. That'll be your next next ad campaign. It makes sense. No, I definitely I've been on a lot of those calls and they are uh it it is a bit much. So I could, it is awesome to have a partner that can run and drive and operate that for you.
Choosing Platforms By Use Case
SPEAKER_01Um my last question, this might be the the most most political one. Um there are I'm gonna call them a couple different tiers of MDM platforms. You have the, I'm gonna call them the big enterprise grade tier, which is the Omnis Workspace One. Um there's SODI, Intune, um, and then there's the I'm gonna call them specialty, where they're really focused on being good at one thing or a certain niche or um even industry. So like the Hexado, 42 Gears, JAMF, uh anti neurons, scale fusion, and then you have there's another tier that is like OEM specific. So Samsung Knox, which I think you talked about earlier, uh ELO View was uh was one that allowed for managing ELO tablets and displays, and then uh Zebra has uh like their DNA cloud. There, you know, there's a couple other ones that are out there. Like, how do you think about um that industry and actually guiding customers? Like, what are the questions we you know when you start with you know when somebody's like, what should we use? Like, what is the first thing you start with? And then what are the other questions that you try to drive into to help them make their decision there?
SPEAKER_00So uh realistically, you let's start with like the OEMs and the and the real niche players. Like if what you're trying to do is very specific and very uniform, that's where I get into like the OEMs. So like let's take Nox Configure. If you need the device to turn on with a your logo and not the Samsung logo or not anybody else's logo, Nox Configure is one of the only platforms that could get that done. So, yes, we're gonna push those very OEM specific things to mate that use case. We have some um home health um home health yeah, home health medical customers. I'll just go home health medical customers that they want their logo to be the only thing that shows up in the entire kit. So they use Samsung devices because we could do that. So that's where those OEMs have like a niche, doing things on their own devices that nobody else could do. Not every use case is like that, and not always is that a very big number of devices. So you do get into some of the others that may do that very well, but they also do other things. I'm thinking of like Esper here, which is amazing on kiosks, does great with uh if you have to really deeply tune Android, they're great on that. They also do iOS, they also do regular uh use cases on their platform, but they've really got their specialty. So if that's the case where 99% of what I need an EMM for or UE, an MDM for is that one use case, then yeah, we will get into those niche players. But then when we start getting into the enterprise customers who really are not just any one thing, that's where we start getting back to the big players. And most of the customers that are choosing Stratics for their, hey, I want you to support every use case in my enterprise across the world. Those are the kinds of uh companies that are not gonna be looking to save a dollar on every single license. They're gonna pick the platform that makes it easiest for them to support their entire enterprise for the long term. So, yeah, yeah, getting back to it's like very, very specific use. Let's use the OEMs because they're gonna be able to do things that nobody else is. Um, but then you you move up to how complex is your business, how many different use cases are you supporting, etc. And as you do that, we do find ourselves working with the more mature, more established, more flexible even uh players in the market. When it comes to that tier, though, we could even start differentiating again. They do have some like Intune is is is free, and every enterprise is running the Microsoft Um uh Azure Stack, the Microsoft Entra, Microsoft Windows, etc. So they have a leg up there. Am I going to really try and push somebody away from Intune if that's what you know the corporate strategy is? No, but I definitely will recommend tools to enhance Intune, uh, such as, of course, Blue Fletch has got some tools that we recommend. Uh, when somebody does insist upon running a platform that may have some holes in it, we find ways to fill those holes if we can.
SPEAKER_01That's a good way to stratify, yeah, definitely.
Where To Find Stratix And BlueFletch
SPEAKER_01Um so I know we're we're at at time. Um so for me, I think the couple of the big things here today is the there it there is no uh one right solution for everybody. I think it's the first biggest takeaway I had from you. Um I think the uh uh if you don't want to stay up at 2 a.m., uh call Stratics. Uh that's definitely I look forward to seeing that ad campaign come out soon. Um and then I think the the you know BYD I think is uh you know definitely dead based on some of the cell things. I didn't even think about the cell phone costs and how those have gone down, but that's a that was a really, really good call call out. So um Pesh, if somebody's looking for more information or wants to find info about Stratix, what what where could they find you? What's your website?
SPEAKER_00Yeah, absolutely. So we're on Straticscorp.com. So it's all one word straticscorp.com. And then of course LinkedIn and we're on the social media. So if you want to go to see more of our podcasts and things of that nature, we're on YouTube as well.
SPEAKER_01Awesome, excellent. DePesh, thank you for joining me today and uh thanks to everyone for listening along and uh really appreciate it. Thank you. Thank you, Brett. Thank you for tuning in to the Frontline Mobility Edge. If you enjoyed this episode, make sure to subscribe for more content every month. If you'd like to learn more about Blue Fletch, check out the link in the description or visit us at bluefletch.com. See you next time.